Why Entrepreneurs Undercharge

ALTworkspace Money and wealth series: Why do entrepreneurs undercharge?

What You Charge, Who You Trust, and the Work You Avoid & How a Borrowed Definition of Success Runs Your Business There is a half-second, right before you say your pricing out loud, where something in you flinches. You have the number ready in your mind, and you have done the math. It is fair…

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The Observer Effect: Why Most Personality Tests Tell You Who You Have Been… and Miss Who You’re Becoming

ALTworkspace_The-Observer-Effect-Personality-tests

The Observer Effect:  How pattern recognition, Jungian archetypes, and the quantum physics principles of observation led to the creation of a different kind of self-assessment. The questions and interpretations are built for future-self focus and exploration. I initially built this for business owners and professionals in transition. However, it can be helpful for anyone curious…

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Valentine’s Day, Identity, and the Relationship You Have With Yourself

Self-Love comes first on Valentine’s Day. Identity, and the Relationship You Have With Yourself _ALT workspace

Valentine’s Day tends to follow a familiar script. Gifts … the obligatory flowers & chocolates perhaps. Dinner reservations… somewhere nice, perhaps familiar. Social posts… because why not advertise it. Public displays of affection… or some variation. Because this societal and social ‘expectation’ not being met is inevitably seen as ‘failure’. For some people it feels…

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The Real Reasons You Hate Selling (And the Inner Work That Fixes It)

The real reasons you hate sales, and the inner work it takes to fix it. Do the work at ALT workspace.

Your cursor hovers over the “publish” button. You’ve rewritten your promo offer or post too many times. Your chest tightens, your stomach knots, the usual work headache has arrived. That familiar voice whispers: “This sounds desperate. People will think I’m pushy.” So you close your laptop. Again. So why the resistance to sales? The real…

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