Posts by RC
Personal Branding: How trying to be ‘marketable’ can kill your brand
Why Trying to Be ‘Marketable’ Can Kill Your Personal Brand The most common personal branding mistake is not a strategy problem. It is creating an incoherent persona and mistaking it for identity There is a trap at the centre of modern personal branding that almost no one talks about directly. The moment people decide they…
Read MoreValentine’s Day, Identity, and the Relationship You Have With Yourself
Valentine’s Day tends to follow a familiar script. Gifts … the obligatory flowers & chocolates perhaps. Dinner reservations… somewhere nice, perhaps familiar. Social posts… because why not advertise it. Public displays of affection… or some variation. Because this societal and social ‘expectation’ not being met is inevitably seen as ‘failure’. For some people it feels…
Read MoreWhen Every Business Strategy Feels Exhausting: What’s Actually Missing
What’s Really Missing is simple, yet complex; change is speeding up, AI is taking over … There is no shortage of strategies available today. Marketing strategies. Business strategies. Strategies for content, scaling, mindset, personal branding strategies. Every platform offers a new framework that promises clarity, growth, confidence or momentum. Yet many business owners, corporate refugees…
Read MoreThe Real Reasons You Hate Selling (And the Inner Work That Fixes It)
Your cursor hovers over the “publish” button. You’ve rewritten your promo offer or post too many times. Your chest tightens, your stomach knots, the usual work headache has arrived. That familiar voice whispers: “This sounds desperate. People will think I’m pushy.” So you close your laptop. Again. So why the resistance to sales? The real…
Read MoreThe Liminal Zone: Why feeling lost between an old identity and who you’re becoming is exactly where you need to be
If you’re reading this, chances are you’re somewhere between worlds. Feeling Lost. Feeling Stuck. Not quite who you used to be, but not yet clear on who you’re becoming. You might have left a corporate role without a clear plan, started questioning the success formula you’ve been following, or simply woken up one day realizing…
Read MoreRedefining Success in an Uncertain World: Who Are You When the Power Goes Out?
Darwin lost power in Cyclone Fina. Brisbane and Gold Coast Area lost it for days back in March with Cyclone Alfred. I was in Cairns back in 2011 during Yasi… category 5, power outages for about three weeks, and even longer in the remote areas. In those first moments of darkness (before the candles, before…
Read MoreAuthentic Personal Branding Q & A
Most people think ‘personal branding’ starts with logos, banners and social media strategy; So, for those with a short attention span, it doesn’t. It starts with YOU … and knowing who you really are. I’m answering the most asked questions but it’s taking a little time – if you’d like blog updates in your email,…
Read MoreThe Midlife Crisis Myth: You’re Not Breaking Down, You’re Waking Up
You’re Not Lost. You’re Finding Yourself. If you’re in the middle of what feels like everything falling apart, I want you to hear this: You’re not broken. You’re not failing. You’re not having a crisis. You’re waking up. And yes, it’s uncomfortable. Yes, it’s disorienting. Yes, it can feel like loss… because it is. You’re…
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