The Midlife Crisis Myth: You’re Not Breaking Down, You’re Waking Up
You're Not Lost. You're Finding Yourself.
If you're in the middle of what feels like everything falling apart, I want you to hear this:
You're not broken. You're not failing. You're not having a crisis.
You're waking up.
And yes, it's uncomfortable. Yes, it's disorienting. Yes, it can feel like loss... because it is.
You're losing the illusion. You're losing the safety of not knowing. You're losing the version of yourself that was willing to play small. But on the other side of this?
Freedom. Alignment. A life and business built on your terms, not someone else's programming.
The red pill isn't easy. But it's the only way to truly live.
When the Forest is Burning
Here's what nobody tells you about awakening: it rarely happens gently.
Sometimes it's piece by piece... a job that no longer fulfills you, a relationship that feels more like going through the motions, a business that's profitable but draining your soul. Little signs that you're no longer aligned with the life you're living. Sometimes it happens all at once... a redundancy, a health scare, a divorce, a business collapse.
The universe gives you hints, whispers, signs at first … then if you don’t take the hint it does it for you… and this is what most people don’t see, it’s done FOR YOU, so you can evolve.
Either way, if you didn't take the hint early enough, it can feel like you've lost everything.
And the paradox is: you have.
You've lost the version of yourself that was willing to live someone else's life. You've lost the ability to ignore the misalignment. You've lost the comfort of not questioning.
It's hard to see the forest for the trees when your entire life is burning down around you. But forests need to burn for new growth to emerge.
The Most Powerful Question You'll Ever Ask
In the rubble of what was, there's one question you're essentially asking:
"Who am I... and what is my purpose now?"
The lost feeling isn't really about losing yourself. It's about the unfamiliarity of having to decide what you actually want.
You've been on autopilot for so long... following the prescribed path, meeting others' expectations, executing someone else's vision of success. The decisions were made for you by the programming you absorbed: climb this ladder, pursue that title, achieve these milestones.
You got good at it. You excelled, even. But you never had to ask what you wanted.
Now, standing in this space between who you were and who you're becoming, the discomfort isn't the uncertainty itself. It's the unfamiliarity of being the one who gets to choose.
Not who you were told to be. Not who you've been pretending to be. Not who you thought you had to be to keep everyone around you comfortable.
But who you actually are when you strip away:
- The story you've been telling yourself
- The beliefs that kept you in situations that no longer serve you
- The expectations of partners, friends, colleagues, and family
- The fear of their judgement if you choose differently
This is where the real work begins. This is where transformation happens.
Why This Happens in Midlife (Or Earlier)
The conventional wisdom says this happens around midlife... somewhere between 35 and 55. But I've seen it happen to people in their twenties, and I've seen people in their seventies still running the old programming.
For me, it happened much earlier. A health crisis in my late twenties forced me to confront everything I thought I knew about success, purpose, and what actually matters.
Everyone's timeline is different, and there's no right or wrong. It happens when you're ready. When the gap between who you are and who you're pretending to be becomes too painful to ignore.
When you've chased the promotion, the title, the salary, the relationship, the lifestyle... and realized none of it filled the void.
The Corporate Role to Business Owner Journey
This awakening often coincides with a professional identity crisis. You've built a successful corporate career, climbed the ranks, earned the respect, collected the accolades. But somewhere along the way, you stopped building someone else's empire and started wondering: What if I built my own?
The pull toward entrepreneurship isn't always about money or freedom (though those are nice). It's often about alignment. It's about finally asking: "What do I actually want to create in this world?"
But here's where it gets tricky. You can leave the corporate role, start the business, even achieve success... and still be running the old programming.
You can trade one cage for another if you don't do the deeper work.
Reprogramming yourself
So how do you actually change the code?
How do you move from asking "who am I now?" to knowing the answer with absolute clarity?
How do you rebuild from the ashes in a way that's authentically yours, not just a prettier version of someone else's expectations?
This is where strategy alone falls short.
You can have the best business plan, the perfect marketing funnel, the ideal schedule... but if you're still carrying beliefs like:
- "I'm not worthy of real success"
- "I have to work harder than everyone else to prove my value"
- "If I prioritize myself, I'm selfish"
- "People like me don't get to have what they really want"
...then you'll unconsciously sabotage every opportunity that comes your way.
Coaching gives you the clarity and focus to see what you actually want (versus what you think you should want) and create a strategic path forward.
Hypnotherapy rewrites the code at the subconscious level... those beliefs running in the background, making decisions for you, keeping you stuck in patterns that no longer serve you.
Together, they help you move from crisis to clarity, from breakdown to breakthrough, from asking "who am I now?" to building a life and business that actually reflects the answer.
Ready to Rewrite Your Code?
If you're standing in the middle of a life transition... whether it's leaving corporate for entrepreneurship, rebuilding after everything fell apart, or finally admitting that "successful" doesn't mean fulfilled... I can help you navigate this awakening with clarity and purpose.
Through coaching and hypnotherapy, we'll:
- Identify the programming that's been running your life (and your business decisions)
- Rewrite the subconscious beliefs keeping you stuck or playing small.
- Design a clear path forward that aligns with who you actually are
- develop a plan that supports the life you want, not the life you were told to want
This isn't about fixing what's broken. It's about activating what's always been there, waiting for you to wake up.
Book a complimentary awakening call and let's explore what's possible when you finally take the red pill.


