what is a Marketing Strategy Review?
Your Marketing strategy is a key component in how you get attention in a crowded market.
Yes, it can seem overwhelming! ... and if you've tried a few different 'strategies' ... or purely used 'tactics' that may have worked for a while (or for others) but haven't worked for you, I can tell you... you're not alone.
Different strategies work for different business types & structures
More importantly it's about You, the business Owner, Founder, Creator - A business owners vision for their business and brand can be tied to them personally.
How you show up in your clients 'world' when they're ready to buy is important for a number of reasons - #1 :: Will they trust that you're the ideal solution to their problem
There is no right or wrong, everything can work - Yet, it's about what works at that time, in that marketplace, for that client or customer.
An objective informed and comprehensive review can highlight where you're leaving money on the table, or could optimise your process so it's easier for clients to say YES!
Which marketing strategy will work for my business?
Since the global lockdowns the way humans connect, find what they need & buy has changed.
We are in a competitive environment, so you need a unique way to stand out & get attention. So unless you have zero competition you'll need to choose the right promotional channel or two, which typically includes at least 1 social media platform.
Social media marketing for SME's and SMB's versus larger organisations is vastly different - which is a good thing.
Your strategy is totally dependent on one question:
Who is your ideal client?
Your marketing strategy will be unique to you ... because people tune out when it's all too similar, it feels fake or doesn't resonate as real, trustworthy or valuable enough to have the "take my money" effect.
If you're someone who doesn't want to upset anyone & wants to be 'all inclusive', it's a fast track to being vanilla & forgettable in a range of peppermint choc-chip, rum-raisin & rocky-road.
It's a good thing everyone likes ice-cream right?! so what flavour do you want to be?
Getting attention is one thing ... however, what then?
How is it meaningful, helpful, and/or valuable for your target market (AKA your ideal customer/client) ... AND in a way that is authentic to you and your business!
If you're ready to do the ALTwork, get in touch.
