4 Phases of Authentic Personal Brand Development
Phase 1: CLARITY & INNER ALIGNMENT
Weeks 1–2
We begin by uncovering what's been holding you back — the subconscious patterns, limiting beliefs, and identity confusion that keep you second-guessing your voice or value.
🔹 Core Focus: Self-concept clarity, brand essence, and belief recalibration
🔹 Includes:
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Deep-dive clarity coaching
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Optional 1:1 hypnotherapy to rewire limiting beliefs
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Personalized brand archetype mapping
Phase 2: STRATEGIC POSITIONING & MESSAGING
Weeks 3–5
With clarity in who you are and what you stand for, we now define how you’re perceived. We’ll position your unique value, voice, and story so they attract the right people — without “marketing like everyone else.”
🔹 Core Focus: Message development, niche alignment, audience resonance
🔹 Includes:
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Weekly coaching to shape your personal brand narrative
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Messaging pillars, content themes, and elevator pitch creation
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Optional subconscious work around visibility or imposter syndrome
Phase 3: VISIBILITY & CONFIDENT EXPRESSION
Weeks 6–8
This is where you own your space and start showing up consistently, boldly, and intentionally.
You’ll build a presence that reflects your truth — on Social Media, your website, or any platform where you need to show up and lead.
🔹 Core Focus: Visibility strategy, platform alignment, and real-world execution
🔹 Includes:
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Weekly coaching + accountability
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On-brand bio, content prompts, and profile refinement
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Optional hypnotherapy for confidence, presence & performance blocks
Ongoing Support & Integration
Your growth doesn’t stop at week 8
... because the truth is, personal branding is a living, evolving expression of YOU. You’ll have the option to continue with monthly check-ins, ongoing mindset support, or intensive upgrades as your brand (and business) evolves.
- Integrating your ALT plan - Clearly defining and detail a compelling future that will drive you forward - Your North Star!
Free resources
Authentic Personal Brand foundations
Business and Marketing Coaching, Rapid Transformation Therapy and optional ongoing coaching to upgrade your business and life hoslitically.
There are many coaching and self-development programs out there, but not all are created equal nor are they effective for everyone. Finding one that resonates with you, and helps you achieve the changes you're wanting is the most important thing.
No matter what success looks like for you ... or the direction of your journey, developing an Authentic Personal Brand is a powerful place to start!
The monthly program includes:
- Weekly 1:1 coaching sessions via an online booking link - schedule days/times that work for you.
- Optional Rapid Transformation Therapy session to overcome your most problematic limiting belief or behaviour
- Creation of Unique systems to get you to your goals faster
Your individual needs will be unique, so you choose your own adventure and start where ever needed to gain the most benefit quickly.
Doing nothing different is always a choice ... however, I believe you are aware of the real cost of not making changes. As humans we've been conditioned to be loss averse rather than driven by small gains.
What would it feel like to know, without a doubt, you could create everything you wanted and more?
"All possibilities exist, although they maybe outside of our known realms of perception!"
Is this for me?
This is NOT for you If ...
- you're determined for your life and business to remain the same.
- Are not open to new perspectives and shifting beliefs about yourself and the world around you.
- Are certain that others around you need to change first before you can achieve your goals.
However, there are some brilliant therapists and specific modalities I may be able to recommend that could prove super helpful on your journey.
This is for you If you ...
- Have previously joined a business coaching or marketing program and felt totally unprepared.
- Are totally new to any form of self-promotion, lead generation, sales, digital marketing, social media marketing and never done any of this before.
- Are in a Transition Phase (big changes can be stressful)
- Are Levelling up to a leadership role and need to become more visible
- Transitioning to self-employment or starting a business which can be quite a learning curve.
You're not expected to know what you're doing right away. Everything is learnable.