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When Every Business Strategy Feels Exhausting: What’s Actually Missing
What’s Really Missing is simple, yet complex; change is speeding up, AI is taking over … There is no shortage of strategies available today. Marketing strategies. Business strategies. Strategies for content, scaling, mindset, personal branding strategies. Every platform offers a new framework that promises clarity, growth, confidence or momentum. Yet many business owners, corporate refugees and high-performing professionals across Australia and globally are quietly experiencing something different: Exhaustion. Not from lack of effort or lack of ambition. But from trying to force strategies that were never designed for them in the first place. This is strategy fatigue. And it’s becoming one of the most common yet least acknowledged challenges. What Is Strategy Fatigue? Strategy fatigue occurs when you consume more and more information, apply more and more tactics, yet feel increasingly confused, scattered, disconnected and exhausted by it all. It often sounds like: “I know what to do… I just can’t seem to do it consistently.” “Everything feels important but nothing feels clear.” “I’ve tried the strategies that worked for others, but they don’t seem to work for me.” “I’m busy, but I’m not moving forward. I’m not seeing any progress” “I’m not seeing any ROI, why?” Strategy fatigue is not laziness, It is not resistance, It is not a discipline problem. It is a clarity problem… clarity about who YOU are and what is in alignment with YOU. Why Strategy Is Failing So Many Capable People Most strategies are not inherently wrong. They worked… for someone. They were built around another person’s: communication style nervous…
The Real Reasons You Hate Selling (And the Inner Work That Fixes It)
Your cursor hovers over the “publish” button. You’ve rewritten your promo offer or post too many times. Your chest tightens, your stomach knots, the usual work headache has arrived. That familiar voice whispers: “This sounds desperate. People will think I’m pushy.” So you close your laptop. Again. So why the resistance to sales? The real reasons you hate selling? It has nothing to do with sales. You don’t need another sales script. You don’t need to “niche down” again. You don’t need one more framework. You need to understand why your nervous system treats a simple promotion or business post like a threat to your survival. It’s not simply introversion, shyness or a personal deficit. It’s a protective program running in your subconscious. Your ‘Sales Problem’ Is an outdated programming Issue. Here’s an uncomfortable truth: 90+% of your thoughts and behaviour is driven by subconscious programming. The vast majority of your decisions, reactions, and patterns aren’t coming from your rational, strategic mind. They’re coming from beliefs installed years… often decades… ago that have nothing to do with your current reality. For business owners who “hate selling,” the resistance isn’t about sales at all. It’s about the stories/code running underneath your well-intentioned strategy: “Talking about myself is arrogant” (Translation: I learned being seen is dangerous) “If I have to sell it, it’s not valuable enough” (Translation: I don’t trust my own worth) “People will think I’m desperate” (Translation: Needing things makes me weak) “I’m bothering them” (Translation: My needs are a burden) < Insert that thing you…
The Liminal Zone: Why feeling lost between an old identity and who you’re becoming is exactly where you need to be
If you’re reading this, chances are you’re somewhere between worlds. Feeling Lost. Feeling Stuck. Not quite who you used to be, but not yet clear on who you’re becoming. You might have left a corporate role without a clear plan, started questioning the success formula you’ve been following, or simply woken up one day realizing the life you’ve built doesn’t feel like yours anymore. If you’re like most high-achievers, this in-between space feels deeply uncomfortable … maybe even terrifying. Here’s what nobody tells you .. this discomfort isn’t a sign you’ve made a mistake. It’s a sign you’re doing something profoundly important. Welcome to the liminal zone! What Is the Liminal Zone? The term “liminal” comes from the Latin word limen, meaning threshold. Anthropologist Victor Turner used it to describe the transitional phase in rites of passage; that uncertain middle ground between leaving one identity and fully stepping into another. In traditional cultures, this phase was understood, honoured, and guided. Young people undergoing initiation rites knew they were supposed to feel disoriented. The tribe held space for this transformation. In modern society? We’ve lost the container for transition. We’re expected to pivot seamlessly from one role to another, one career to the next, one version of ourselves to the upgraded model… preferably over a weekend, definitely without disrupting productivity. But here’s the reality: meaningful transformation doesn’t work that way. When you leave a long-held identity (corporate professional, industry expert, the reliable one, the high-achiever) you enter a liminal space. You’ve separated from the familiar, but you…
Redefining Success in an Uncertain World: Who Are You When the Power Goes Out?
Darwin lost power in Cyclone Fina. Brisbane and Gold Coast Area lost it for days back in March with Cyclone Alfred. I was in Cairns back in 2011 during Yasi… category 5, power outages for about three weeks, and even longer in the remote areas. In those first moments of darkness (before the candles, before the problem-solving kicked in) what was your reaction, how did you feel? Excitement at the break from routine? Or panic at the loss of control? That split-second reaction tells you everything about how you’ll navigate what’s coming next. The Ground Is Shifting You’ve probably noticed: earthquakes across the Pacific Ring of Fire. Volcanic eruptions making headlines. Recurring floods here in Australia and similar disasters hitting with devastating force and speed in other countries. Economic uncertainty. AI fundamentally restructuring how we work. The systems we’ve been taught to rely on (the ones that told us exactly where we fit, what success looks like, how to measure our worth) are showing cracks. And here’s what most people don’t realize: external chaos always reveals internal operating systems. Who Are You Without the External Props? Think about the identity you’ve built: Your job title Your industry reputation Your business (the one you work for or the one you built) Your income bracket Your Investments Your credentials or accolades Now imagine all of that… gone. Not because you failed. But because the game itself changed. Who are you then? For the corporate refugee, this isn’t theoretical. You’ve already lived it. The redundancy. The restructure. The moment…
Authentic Personal Branding Q & A
Most people think ‘personal branding’ starts with logos, banners and social media strategy; So, for those with a short attention span, it doesn’t. It starts with YOU … and knowing who you really are. I’m answering the most asked questions but it’s taking a little time – if you’d like blog updates in your email, subscribe and beat the algorithms; stay in touch in this unpredictable digital landscape … Updates soon!
The Midlife Crisis Myth: You’re Not Breaking Down, You’re Waking Up
You’re Not Lost. You’re Finding Yourself. If you’re in the middle of what feels like everything falling apart, I want you to hear this: You’re not broken. You’re not failing. You’re not having a crisis. You’re waking up. And yes, it’s uncomfortable. Yes, it’s disorienting. Yes, it can feel like loss… because it is. You’re losing the illusion. You’re losing the safety of not knowing. You’re losing the version of yourself that was willing to play small. But on the other side of this? Freedom. Alignment. A life and business built on your terms, not someone else’s programming. The red pill isn’t easy. But it’s the only way to truly live. When the Forest is Burning Here’s what nobody tells you about awakening: it rarely happens gently. Sometimes it’s piece by piece… a job that no longer fulfills you, a relationship that feels more like going through the motions, a business that’s profitable but draining your soul. Little signs that you’re no longer aligned with the life you’re living. Sometimes it happens all at once… a redundancy, a health scare, a divorce, a business collapse. The universe gives you hints, whispers, signs at first … then if you don’t take the hint it does it for you… and this is what most people don’t see, it’s done FOR YOU, so you can evolve. Either way, if you didn’t take the hint early enough, it can feel like you’ve lost everything. And the paradox is: you have. You’ve lost the version of yourself that was willing to…
Transition Phases: Corporate World to Business Owner
The Corporate world to business owner can be one of the most daunting transition phases. From having a J.O.B. to being Self-employed can be a steep learning curve, and unless you’re prepared for it mentally, emotionally and physically/financially this transition can effect all other areas of your life. Having seen the system for what it is many years ago, it honestly took me a long time to figure it out. Some of this is due to lack of the internet as we know it now, so how to start a business was always behind a paywall in some way (university, college, high-priced coaching) & cloaked in complexity. I’ve since realised that much of the shift was an emotional, mental and mindset transition. Maybe the ‘conditioning’ and reinforcement to get a good, stable or secure job, find a partner, buy a house, settle down etc. etc. is always in the background from those who love you & want to ‘protect’ you – Have we been sold a life of dept slavery and dependence? Fear is a survival instinct, and we’re hard wired to pay attention when the many ‘news’ stories are perpetually putting us in a fear state… because the lions, tigers and bears could be just around the corner, the job of our brain is to keep the physical technology (our bodies) alive. TBC …
Business Epigenetics
Business Epigenetics & Success: Rewiring Your Leadership DNA Have you ever felt like you were just “wired” a certain way? Maybe you believe you’re naturally risk-averse, bad with numbers, introverted or socially awkward, or not cut out to be a high-performing CEO or business leader… Or perhaps you’ve always been ambitious, but somehow, certain roadblocks keep appearing in your business journey. What if I told you that, just like your body can rewire itself at a genetic level, you can rewire your business epigenetics: mindset, leadership abilities, and definition of success? Add the idea of epigenetics, and why it’s a game-changer for entrepreneurs like you. The Rise of the Location-Independent Leader Picture this … A CEO running a seven-figure plus business from a converted van parked along the Amalfi Coast. A consultant facilitating million-dollar deals from a yacht anchored in the Caribbean. An entrepreneur building their empire from a bus traversing the Australian outback. Sounds like fantasy? It’s becoming the new reality. The digital nomad movement isn’t just about Instagram-worthy sunsets and exotic locations-it’s about a fundamental shift in how we think about success, productivity, and the environment we need to thrive. Over 35 million people now identify as digital nomads globally, and that number is projected to reach 60 million by 2030. But here’s what most people miss: these aren’t just people chasing adventure. They’re high-performers who’ve discovered something profound about human potential. When your environment changes constantly … whether you’re working from a yacht, a converted bus/van, or a villa in Bali … you’re…
